The Dow Jones Industrial Average: Failing the Average Investor

  • May 2, 2018

In addition to a well thought out Investment Plan, successful Equity investing requires a feel for what is going on in the real world that we all refer to as “The Market”. To most investors, the DJIA provides all of the information they think they need, and they worship it mindlessly, thinking that this time tattered average has mystical predictive and analytic powers far beyond the scope of any other market number. A cursory review of New York Stock Exchange (NYSE) Issue Breadth figures (93% of the Dow stocks are traded there) clearly shows how the Dow has neither been prescient nor historically accurate with regard to broad market movements for the past eight years. Additionally, this financial icon that investors revere as the ultimate “Blue Chip” Stock Market Indicator has lost its luster, with less than half its members achieving S & P ratings of A or better, and 20% of the issues ranked below Investment Grade.

Is the 120-year-old DJIA impotent? No, it’s certainly helpful for Peak-to-Peak analysis right now, for example, to see if your Large Cap only Equity Portfolio is as high as it was six years ago. But it’s based upon a seriously flawed Buy and Hold investment strategy and universally used as a market barometer, when its original role was as an economic indicator. This is not just semantics. It’s Wall Street’s rendition of “The Emperor’s New Clothes”. Possibly, a weighted average of investor perceived business prospects for thirty major companies is a viable economic indicator, but leading or lagging? Clearly, there is no conceivable way that any existing average/index can measure the progress of the thousands of individual securities (and Mutual Funds masquerading as individual securities) that, in the real investment world, are “The Market”. And is there just “a” Market, when REITs, Index ETFs, Equity CEFs, Income CEFs, and even some Preferreds are all mixed together in such a way that most brokerage firm statements can’t quite distinguish one from the other? Investors are dealing with multiple markets of different types. Markets that don’t follow the same rules or respond to the same changes in the same ways. The Dow is dead, long live reality.

Feeling statistically naked? Don’t fret Nell, here are a few real market statistics and lists that are easy to understand, easy to put your cursor on, and useful in keeping you up to date on what’s going on in the multiple Markets of today’s Investment World:

1. Issue Breadth is the single most accurate barometer of what’s going on in the markets on a daily basis! Statistics for each of the Stock Exchanges are tracked daily, documenting how many individual issues have advanced versus how many have declined. Rarely are these important numbers reported, especially if they are painting a picture different from that being jammed down investors’ throats by institutional propaganda. Would you believe, that in 1999 (when the DJIA and other indices) last achieved All Time High (ATH) levels, monthly Issue Breadth on the NYSE was positive only in April, followed by a 12 month paper bloodbath extending through May of 2000. Since then, Breadth has been positive for six consecutive years. Surprise!

2. Pay close attention to the number of issues hitting New Fifty-Two Week Highs (52Hs) and Lows each day: a) for trend corroboration, and b) to obtain a wealth of important information for daily decision-making and periodic performance understanding. The recent NYSE Bull Market (not a typo) is clearly evidenced by six consecutive years (from 04/00) with more issues hitting new 52Hs than new 52Ls… New Highs nearly tripled New Lows. So much for the standard market tracking tools… not to mention Wall Street manipulation of all the news that’s fit to print for investors. Looking at the daily lists of 52Hs and 52Ls will help you determine: a) which sectors are moving in which directions, b) if interest rate expectations are pointing up or down, c) which individual issues are approaching either your Buy or Sell targets and, d) which direction your portfolio Market Value should be moving.

In recent months, REITs, metals, and energy stocks dominated the hot list while regional banks, utilities, and other interest rate sensitive issues were notsos (sic). These lists always indicate what’s going on now, without any weighting, charting, or hype, making your job almost simplistic. Take your reasonable profits in the issues that have risen to new peaks (Sell Higher), and purchase the quality issues among those that are at 52Ls (Buy Lower). High prices often reflect high speculation with Bazooka potential, while lower priced value stocks often turn out to be bargains. Ishares, foreign Closed End Funds, Mining and Energy bloat today’s 52H List while preferred shares and Utilities occupy the 52Ls… a bit more meaningful than “the Dow is near an All Time High”, and a bit scarier as well.

3. Throughout the trading day, periodic review of three lists called “Market Statistics” will keep you current on individual issue price movements, active issues, sector developments, and more. How you interpret and use this information will eventually affect your bottom line, weather you are a Value Stock Investor or a Small Cap day trader. The Most Active and The Most Declined Lists describe individual and group activity, identify where some more detailed research might be appropriate, and provide potential additions to your Daily Stock Watch List. The Most Active and Most Advanced Lists will identify the hottest individual issues and sectors, identify areas where news stories may be worth reading, and instantly make you aware of profit taking opportunities.

I know you are tempted to shout “Blasphemy” at the top of your lungs, but the DJIA was developed in a pre-internet world (actually, pre-automobile) where the statistics discussed above were unavailable, only the wealthy cared about the stock market, there were no Mutual Funds, and, frankly Scarlet, 95% of the population just didn’t care. Now here’s some blasphemy for you: It is likely that not one person reading this article has an investment portfolio that closely resembles the composition of the DJIA. It is just as likely that nearly everyone reading this article will use the Dow to evaluate portfolio performance. I’ve never understood this phenomenon, and I know that change takes time… but really, the Dow (and the other averages) have had their day, and far too much of your nest egg, for you to ignore this reality any longer.

The Crucial Need For Innovation In The Field Of Industrial Marketing

  • April 23, 2018

By Conrad Bailey

If your company manufactures or sells industrial supplies, equipment or machinery, and you are the person responsible for sales, then undoubtedly, you know how competitive the industrial marketplace has become over the last few years – especially on a global scale. Because of this, the need to gain competitive advantages through profitable marketing innovation is greater today than ever before. A company can no longer ignore innovation if it expects to gain or maintain its competitive edge in the marketplace.

What Is Marketing Innovation?

Marketing innovation is when a company creates or discovers a unique way of promoting their products, not necessarily through an entirely new channel or medium, but certainly different
nonetheless. In many cases, marketing innovation can result from the integration of several existing resources and tools that can be utilized to help a company reach their target market in a more cost effective manner.

Marketing innovation does not just happen. It must be connected to competitive issues the company faces in the marketplace. It is these issues that impact a company’s bottom line as much as anything else, and if not addressed, through marketing innovation, it will spread like cancer eating away, piece by piece an organization’s existence.

Marketing innovation can only happen in an entrepreneurial climate which allows a person to unleash their creativity and spawn new ideas and strategic methods to reach their target audience. The task could be as simple as designing a more client centered Web site, or re-think pay-per-click strategies, or perhaps even re-define an entire marketing campaign.

The Mind Of A Marketing Innovator

In general, there is one path every marketing innovator takes, and it all starts with skepticism, a natural reaction when entering the unknown. Soon after skepticism follows enthusiasm because with focused effort you start to see the potential of your new marketing strategy. Thus, you excitedly start to put your plan into action. However, as weeks and perhaps months go by you start to realize that your idea will take more time and money than you initially expected…

You press on but still see no visible results. You begin to question if it’s worth it. You feel like giving up. It is at this point you have reached the dark night of the marketing innovator. At this stage is when most people give up on their new marketing plan. They take their losses and just move on in hopes of creating another, more profitable strategy. Ironically, they usually but unknowingly will return to the same path of resistance, and once again give up on their ideas only to find “better ones.”

In contrast, the marketing innovator that stays focused on his or her plan, despite the dark nights, will often start to see pay offs and thus, push further ahead. Even the slightest payoffs will significantly shift an innovator’s thoughts from despair to thinking it’s not a bad idea after all. The success itself is the driving force that will guide an innovator forward with more motivational energy than at any other point on the path of innovation.

The Co-op Industrial Advertising Network

One example of marketing innovation is the Co-Op Industrial Advertising Network which I partially created with the assistance of, a Global Industrial Supply Directory. Together, we’ve designed an innovative but yet practical lead generation program for manufacturers and suppliers of industrial products. Moreover, the entire program is free.

The Co-Op Industrial Advertising Network is a Web based industrial marketing program which was founded on the principle that generating pre-qualified sales opportunities for your company is more important than generating traffic to your Web site. The Co-Op Industrial Advertising Network does generate traffic, but emphasis is primarily on increasing sales opportunities for members.

What makes the Co-Op Industrial Advertising Network unique is you don’t have to offer or share any ad space on your Web site. The reason is because we create for each member a fully optimized Presell page which is hosted by us and accessible across our entire network by utilizing an in-house linking system. Therefore, members automatically share traffic and sales opportunities with one another in a completely effortless manner – and without exchanging ads. It is a very effective and popular coop advertising program.

Some Last Words About Marketing Innovation

Don’t wait for innovative marketing opportunities to arise – create them. To do that you must leave behind specialized thinking when it comes to marketing, which traps you in a rut mode. You must determine you are ready for marketing innovation and focus on how you can reach your target audience more productively. You should expect and be prepared for obstacles to arise within the marketplace as well as within yourself. Remember, the greatest and most memorable marketing accomplishments were due to someone taking a big risk. With proper research and various testing of different ideas, you can eliminate most and sometimes even all of the risk and prosper substantially.

About The Author

Conrad Bailey is co-founder and vice president of, and author of the popular Co-Op Industrial Advertising Blog at:

The Global Industrial Valves Market

  • April 14, 2018

Over the years, the industrial valve market around the world has witnessed a sky-rocketing growth. According to a recent report conducted, the global industrial valves market accounted for 65 Billion USD in 2015 and is expected to reach USD 88.4 Billion by 2021.

When we talk about industrial valves, we are referring to gate valves, butterfly valves, ball, check and globe valves. India has the largest number of butterfly valve exporters. The market for industrial valves is huge. Some of the industries which need industrial valves all the time are oil & gas, chemical, power, water & wastewater and other applications. The global industrial valves market is expected to grow at a CAGR (Compounded Annual Growth Rate) of around 5.3% between 2016 and 2021.

Industrial valves are used to control the flow of liquids and gases through the pipeline. The size of valve specific and is related to the volume of fluids that expected to flow through it. These valves can be operated manually or automatically. The liquids and gasses industry is hazardous and any mishap leads to environmental degradation and delay in operations.

The growth of the industrial valves market can be attributed to the increasing demand in industries such as oil and gas and water. Furthermore, expanding industrial infrastructure in emerging markets such as Brazil, India and China are increasing offshore oil and gas projects, improved safety and reduced operating cost are some of the major factors that have accelerated the growth of this market. This is the sole reason a great number of butterfly valve manufacturers in India and swing check valve manufacturer are emerging.

As of now, the market is facing no threats or challenges. However, in the future, there is a possibility of a price war to occur among vendors and the government due to the strict regulations and policies. All these things can pose a challenge to market growth. This fact may hamper the market growth over years to come. Nonetheless, rising demand of energy from all sectors across the world is expected to open up new growth opportunities in near future.

The main types of industrial valves are gate valve, butterfly valve, ball valve, check valve and globe valve. The ball valves segment was registered for over 20% revenue in 2015. Ball valves are primarily used for flow control and situations where tight shut-off is required.

There are no two thoughts about the fact that the industrial valve market is growing at a rapid pace due to the increasing energy demand in developing countries such as India, China and Asia-Pacific region. There are several production projects planned in regions such as West Africa and Brazil. West Africa and Brazil are some of the major regions for offshore oil and gas investments.

The 5 basic types of valves

Industrial valves find application in a large number of industries such as oil & gas, power and chemical. Depending on the application, the valve is installed.

In this blog, we will discuss the 5 basic types of valves and their application. You can easily find these valves with industrial valve manufacturers.

‘Gate Valves: Gate valves are designed to operate fully open or fully closed. Since they operate slowly, they prevent fluid hammer, which is detrimental to piping systems. In a gate valve, very little pressure loss occurs. In the fully closed position, gate valves provide a positive seal under pressure. However, under low pressure, light seepage would not be considered abnormal with this kind of valve. In gate valves, there are two main types available, one is resilient gate valves and the other is resilient seated gate valves.

‘Ball valves: Just like gate valves, these also operate fully open or fully closed with any liquid particles that could scratch the balls. Many people use them to throttle clear water. Ball valves have low pressure drops and open and close quickly. They are simple and trouble-free too.

‘Butterfly valves: Butterfly valves operate with a turn. They are generally used to handle large flow of gases or liquids including slurries. They are also very compact relative to flanged gate and ball valves.

‘Globe valves: Globe valves have advantages as well as disadvantages. Like a gate, they close slowly to prevent fluid hammer. You can throttle the flow and they will not leak under low pressure when they are shut off. Flow and pressure control valves as well as hose bibs generally use the globe pattern. The disadvantage of this design is that the “Z” pattern restricts flow more than the gate, ball, or butterfly valves.

‘Plug valves: Like the gate valve, a plug valve has an unobstructed flow, yet requires only a 90 degree turn to open it. It also requires very little headroom. Stem corrosion is minimal because there are no screw threads. Almost all plug valves now are furnished with an elastomer-coated plug and will seal off drip tight. However, plug valves are available in much larger sizes than ball valves and are highly suitable for use in wastewater plants.

Therefore, above are the 5 main types of valves used in most industries.

The Big Deal on Industrial Composting Techniques

  • April 5, 2018

Composting is not entirely limited to a small scale. Industrial techniques abound in as much as residential modes of composting are often appraised and praised for its convenience and simplicity. There are industrial techniques that are larger counterparts of the simple residential techniques, while others employ technology and other methods unknown the the novices of composting. Whichever the method chosen, industrial composting is definitely operating on a large scale and may help a lot of production involving healthy soil.

In-Vessel Method

The in-vessel method, as suggested by its name, involves closed reactors. This is synonymous to closed bin composting method in residential scale, but instead of small bins, we are talking of metal tanks or concrete containers that are herculean in size. As a result, factors such as flow of air and temperature are controlled more effectively.

Some companies also put additional cover layers atop the metal tank or enclosed composting container to ensure complete isolation from external elements. Ventilation and insect infestation are often controlled by layering, constant cleaning and additional aeration processes on the affected layers.

MBS technique

MBS is the acronym for mechanical biological treatment system. It is a facility that helps sort materials using the composting technique. The scientific term for composting, in this case, is anaerobic digestion. This has instant practical applications in helping sort waste from residential abodes as opposed to industrial wastes which may be more hazardous and larger in number. This waste management technique is praised for its ability to help ensure biological safety of the environment.

Sheet Composting

The heap is often the method used for composting, but in the case of sheet composting, it the organix materials are placed directly on the soil you are intending to fertilize. Then it functions as a mulch when it decays there. The common materials used here are alfalfa and mustard. But the only downside is that it can rob off the nitrogen in the soil.

But adding green manure crops like clover can help sustain the lagging nitrogen supply in the roots. Most of the supporters of sheet composting claim that in the long run, this is more effective and able to retain more minerals in the soil than other techniques.

High Fiber Method

Wales invented this high fiber method of industrial composting and with great success so far. It involves rigorous stirring and even distribution of materials all throughout the pile. And then the aeration and surface area of the entire compost pile will improve with this symmetry. The compost pile consists of cardboard, newspapers and other forms of used paper.

It is also well-suited for household composting but then it is currently being performed on a laboratory in Wales for further monitoring. This solution was offered as a way of helping reduce pressure in waste landfills. If paper products are used as a material for composting, excluding the poisonous risk of colored ink, it really has a high potential of success.

ASP Method

ASP or Aerated Static Pile method of composting has both active and passive elements to it. The heap is placed on holed pipings that allow circulation without having to manipulate or turn the entire compost heap, as in other industrial composting techniques.

It completely relies on air for the bulk of the operation, and is extremely helpful for making sure that the passive and active elements are both in play.

Successful Industrial Injury Claim Steps

  • March 27, 2018

If you have recently suffered a workplace industrial injury then there is a chance that the accident just put your career on the line. Yet less than 1 in 10 people injured in an industrial accident in the UK will claim for compensation from their employers or the state.

So, is it the case in Britain that we don’t like to sue our employers or the state for compensation following a workplace injury, or is it that we are simply not aware of what our rights are?

Employers’ Duty

Although there are protections in place for employees for many years such as employers should comply with a general duty towards the level of health and safety standards in a workplace. It was only following Britain’s entry into the European Union that these laws became more than a toothless tiger and started to bite back.

Today, employers have a duty to ensure that your overall safety in the workplace is free from the risk of an accident injury by ensuring:

– that they employ competent co-workers to work with you;
– that they provide you with adequate materials;
– that the equipment you use complies with safety requirements;
– that you are provided with protective clothing (if needed); and
– that proper training and adequate supervision be provided to minimise the risk of any workplace injury.

Industrial Accident Claim

Such is the scope of the UK and EU law, it protects employees from an industrial accident. If you do need to make an industrial injury claim you will probably be fighting under one of these legislations:

– The Management of Health and Safety at Work Regulations (1992): which imposes a requirement that employers make an assessment of any foreseeable risk of exposure to a workplace injury and if such a risk exists to take action to prevent such;

– The Workplace (Health, Safety and Welfare) Regulations (1992): which imposes a duty on employers to ensure the safety of their employees with respect to the maintenance of the workplace, its ventilation, temperature, lighting, etc.;

– The Manual Handling Operations Regulations (1992): which imposes a requirement that, in as much as it is possible, employers should avoid employees needing to undertake manual handling operations at work that involve an element of risk;

– The Personal Protective Equipment at Work Regulations (1992): which requires employers to provide employees with adequate protective clothing if they are exposed to any risk (such as protective glasses); and

– The Provision and Use of Work Equipment Regulations (1998): under which employers are required to ensure that equipment used by their employees is fit for the purpose.

Industrial Injury Solicitor

Having said that there are adequate provisions in place to protect employees in the case of any workplace injury. Unfortunately lots of employers in the UK are either unaware of their duty of care or simply refuse to comply with it.

In such circumstances, while there will almost certainly be a case for industrial injury compensation, to ensure that your rights as an employee are adequately being protected and that you receive fair and impartial advice on what your rights are under the relevant laws. You should seek the advice of an industrial injury solicitor following an industrial accident.

Even in circumstances where you are on good terms with your employer, if you want to make sure that your industrial injury claim will compensate you to the maximum you are allowed under the law, you should ask an industrial injury lawyer for his advice and assistance in handling your case.

Keep in mind that the solicitor will have your best interests at heart, whereas your employer will have the company’s best interests at heart.

Ensure To Pursue With An Accident Claim

Finally, if you are in an unfortunate position to be recovering from a work injury and are considering your options as to whether or not to bring a claim against your employer, remember that you owe your employer nothing, whereas your employer owed you a duty to ensure you don’t get injured at work!

What’s more, if you don’t make a claim for industrial injury compensation, do you really believe that 5 years down the road from now your employer is going to remember who you are as you struggle by on benefits?

Public Relations Strategies For Manufacturers and Industrial Suppliers

  • March 18, 2018

By Conrad Bailey

What you are about to read here is not what you would expect to learn about marketing industrial products via public relations, or what you would normally find from other PR sources. The reason is because the majority of public relations articles you’ll find online are nothing more than hidden sales pitches from PR firms that offer advice based on what’s best for their agency – and not the client. You know the ones – that always end their article with an offer to purchase or learn more about their promotional services. In this article you’ll get none of that.

Don’t Outsource Your Public Relations

Writing and submitting press releases and stories to the media is one of the most cost effective ways to promote your industrial products. However, unless your company has deep pockets and money to throw away, writing and distributing press releases is much more cost-effective when you do it yourself. Forget traditional PR firms – they charge ridiculous fees just to write and submit your press release. You’ll get much better results by using the services and tools of online companies like PR Web and PR Leap to distribute your press releases to your target media. In result you can generate some relevant and often permanent back links to your Web site. An additional benefit that can drive traffic to your site for months or even years.

Reaching A More Highly Targeted Audience

Services like PR Web are excellent for promoting your company and products to mass media. But remember, the biggest benefit comes not from the distribution of those press releases, but when editors or producers that see your press release contact you to follow-up on your story for their publication or station. That is where the most exposure will be generated.

In addition to using services like PR Web, you can and should submit your press release directly to the most relevant media sources you can find, such as trade publications that are read by your target audience. But do it yourself – don’t waste your money on PR firms that claim to specialize in the trade press. All they are actually doing is snail mailing your press release to trade magazines or journals that you can easily find yourself using media directories like Gebbie Press. Besides, there are probably no more than 5 to 10 trade publications that are ideal for your press release. So don’t pay some PR firm thousands of dollars to submit your press release to hundreds of magazines when only a handful may be interested in publishing it.

Writing A Good Press Release

Writing a good press release is not that difficult if you focus on what makes your story newsworthy. Just ignore the marketing hype and write about your product’s features, user benefits and what makes it different (superior) than similar products in the marketplace. That is what makes a press release newsworthy and more likely to be published by the media you are targeting.

Some public relations companies will charge up to $250 or more to write a press release. You can find freelancers online or at local colleges that will do it for much less. Still, you’ll always get better results by writing it yourself. After all, if you’re the person responsible for public relations at your company, then you know more about your products and the benefits they offer than anyone else. So doesn’t it make sense that you are the most qualified person to write a solid press release?

One of the best ways to learn how to write a powerful press release is to know everything there is to know about your product and the exact market you are targeting. Secondly, analyze the press releases your competitors are putting out on the Web. Make sure your release indicates unique benefits such as the technical edge your product has in the marketplace… since new technology is always a newsworthy topic. Lastly, make sure to include a good headline, such as one that might propose a solution, build curiosity or express some kind of benefit.

Distributing Your Press Releases

Distributing your press releases is not a matter of what delivery method you prefer, but rather which method the editor prefers. There are editors that want it sent by email, while others prefer it’s delivered by fax or snail mail. If you’re not sure, give them a call and find out which delivery method and format they prefer, if any. It makes a good impression and can also make a significant difference whether it gets published or not.

Whatever you do, you should never mass mail, fax blast or bulk email your press releases. I guarantee you’ll be wasting serious money and a lot of time. For now on, focus on fewer but more relevant media sources. It’s easier and much more productive to work with 10 to 50 solid media sources that serve your target market.

Some Final Words

If there is one tip in this article you remember and follow, make it this. The need to gain a competitive edge through public relations is greater now than in any other time in history. Due to the Internet, promoting your company and products has never been easier or faster than it is right now. The key is to remember that when it comes to public relations, people’s needs will always change, so you must aim well ahead of the target to hit it.

About The Author :

Conrad Bailey is co-founder and vice president of, and author of the
popular Co-Op Industrial Advertising Blog at:

Office Cleaning, Industrial Maintenance – Employ Contractors And Save.

  • March 9, 2018

Who cleans your offices? Who is wandering around your private spaces with possible sight of your confidential documents? Most companies employ cleaning staff directly. Supervision of these cleaners can be a time-consuming management task. This is the main reason that an increasing number of companies are choosing to employ specialist, cleaning contractors to maintain their office environment.

You will find many companies that specialize in cleaning offices. These companies may employ personnel who have security clearances and have been trained in using heavy duty carpet vacuuming and cleaning systems. Commercial cleaning systems can achieve far higher dust removal and hygiene standards than those generally available in retail outlets.

Industrial cleaning contractors who specialize in cleaning equipment and plant are fewer in number. There are a few national companies and you will also find local businesses that specialize in this area.

If a company is carrying food in tankers, flour, for example, the tankers will need to be cleaned by specialist and certified companies. Road tankers and storage tanks for chemicals and oil products need to be cleaned to ensure the integrity of the manufacturing process. Only a company specializing in tank cleaning will have the special equipment and certification that are necessary.

Another specialist area is in the removal of lime-scale from the heating elements of boilers and hot water systems. If these are not cleaned regularly there will be significantly increased running costs to bear. Again these are specialist jobs, requiring specialist chemicals and personnel trained in their use.

It is not a good use of capital for any company to train and retain its own maintenance department, when there are external contractors who will do the job for a fair price. The contractor can offer a low quote for a job because their equipment and personnel are kept busy and you will not be paying the costs associated with under use of resources.

Industrial Diesel Engines

  • February 28, 2018

Industrial diesel engines are any engines that are used
for industrial purposes that run on diesel. Industrial
diesel engines are used to power a major portion of
industrial machinery, from motorbikes to bulldozers,
generators, and even forklifts and trucks. They range
in size from a few pounds to a few tons, with a various
amount of power.

The use of diesel engines is mandated by several large
organizations. All NATO machinery for example, runs on
either diesel or aviation grade kerosene. At the
current level of technology, fossil fuels, and especially
diesel are the most economical and convenient means
of supplying power to a variety of equipment and
even backup generators.

All industrial diesel engines can be either air cooled
or water cooled. The smallest engines for residential
purposes will typically provide about 10kW and cost
a few thousand USD. These smaller scale engines power
much of the mobile machinery we see around us on a
daily basis, such as trucks, farm equipment, small
boats, stationary process machinery, earth movers,
and so on.

The medium scale industrial diesel engines can provide
levels between a few hundred kW and a few thousand
kW and are sold for prices in usually the thousands
of dollars. These types are used in larger machinery
such as larger mining equipment, oil rigs, trains,
large boats, military equipment, and much more.

The largest of industrial diesel engines provide 10,000
to 80,000 kW, sold in the millions of dollars, and
are used for ultra heavy equipment, electric power
generation, and the largest of ships. Large industrial
engines can be up to 49 feet side and run on low
grade diesels. In places such as China, where there
is a high demand for de-centralized power sources,
these types of engines are often utilized.

Industral engines are classified in terms of their
speed, or RPM (Rotations Per Minute). High RPM
engines are normally used for the lighter, more common
applications, such as trucks and other types of land

Medium RPM engines are generally used for power
generation. Low RPM ranges, and high torque engines
are used for the biggest type of equipment, such as
marine equipment and applications.

For the most part, industrial diesel engines can
vary in terms of size and performance. Chances are,
you’ve either seen or used industrial equipment at
some point in time. Although they cost a lot of
money, they are the way to go with bigger equipment
for getting the job done right the first time.

(word count 414)


Industrial Sales Down? Then You Need To Tap Into The Power Of Co-Op Advertising

  • February 19, 2018

By Conrad Bailey

Stressed out from low sales on the Internet? Can’t believe the rising cost of online marketing such as search engine optimization or pay-per-click? Is this is a problem you’re facing, one solution is Co-op advertising.

Co-op advertising is a mutual promotional arrangement between two or more non-competitive companies that share the same target market. For example, a manufacturer of bearings may develop a cooperative advertising relationship with an re-builder of engines. Or perhaps, a distributor of first aid supplies may engage in co-op advertising with a plant safety management firm. Both companies benefit from the exposure while cutting advertising expenses.

Previously, most co-op advertising relationships were between manufacturers and their distributors or the retailers that sell their products. Which usually consisted of running ads in newspapers or magazines read by their target audience. However, ever since the Web came along, there has been all kinds of co-op arrangements between companies in just about every industry.

The Perfect Co-Op Partnership

Manufacturers and distributors of industrial products share the same end user – industrial and technical buyers such as engineers, construction companies, manufacturing facilities, foundries, and other buyers of industrial supplies, equipment and machinery. Therefore, with such a vast target market, manufacturers and suppliers of industrial goods or services make the perfect co-op partnership.

Finding co-op advertising partners is usually not that difficult. After all, cutting advertising expenses is something every company would like to do, so whether your a manufacturer or distributor, or perhaps an exporter or importer, you should have no problem finding cooperative advertising opportunities. You can start by looking at your own supply chain or the companies you are currently doing business with. These are often the easiest to arrange a co-op relationship with, especially if you’re a buyer, distributor or wholesaler of their products.

Web Sites Are Ideal For Co-op Advertising

Just about all kinds of media can be utilized for co-op advertising. For industrial suppliers, however, trade magazines is still the media of choice for running coop advertisements. But quickly closing in is the Internet, which many suppliers are finding to be the most effective source for developing co-op campaigns.

Obviously, the most popular form of co-op advertising on the Internet is simply trading banners or reciprocal linking. Yet, over the last couple of years. too many people, perhaps out of greed, have ruined which was once an extremely beneficial method of building traffic. In other words, the bulk mail offers (Spam) to exchange links. In result, more people are now shying away from exchanging links and instead focus more on internal, one way links.

But if you’re serious about finding valuable co-op advertising partners online, there still are literally unlimited opportunities available. Whether it’s trading or sharing the cost of a banner or logo, text link or display ad, the possibilities are endless and only limited by your imagination.

By all means, when looking for co-op partners, think in terms of quality, not quantity. Don’t worry about page rank, that will come naturally. Just focus on developing fewer, but of higher quality co-op advertising or linking partners. Because it’s not how many co-op or banner exchanges you have developed. More importantly, it’s the value of those relationships that count. Just a handful of the right partners can dramatically increase your site’s Web presence.

Co-Op Advertising Using Adwords

I know of several companies in which Google Adwords has proven to be an extremely effective source for co-op advertising. Adwords is nearly perfect for developing, running and tracking coop ads. No other advertising system gives you the ability to access such a large audience so quickly and test your ads so easily. It’s practically designed for co-op advertising.

In fact, I can say with almost certainty, and you can quote me on this, that by the end of the year there will be noticeably more companies doing co-op advertising via Adwords. Especially if the bids for keywords continue to rise like they are, co-op advertising maybe the answer for a lot of manufacturers and suppliers of industrial products. Yes, Google Adwords.

For instance, the way Adwords is designed, it’s possible for companies to share the views of a landing page, so traffic is filtered equally between the partnering sites. Or maybe the landing page itself can display the advertising content of both companies for mutual exposure. You can even get creative and design the ad to promote both companies, or even use rotating ads.

Or if you want to get real creative, you and your coop partner can integrate your keywords and create a totally different ad that promotes both companies. Again, the possibilities are limited by creativity and your willingness to test different ideas.

Free Co-Op Industrial Advertising Network

If your company is a manufacturer or distributor of industrial products, I want to invite you to join the Free Co-Op Industrial Advertising Network. I’ve developed the network in association with, and it’s quickly becoming the most popular online co-op advertising network for manufacturers and suppliers of industrial products. International manufacturers and suppliers are welcome to join free-of-charge. You can get all the details at the website below.

About The Author :

Conrad Bailey is co-founder and vice president of, a Manufacturing Directory and author of the popular Co-Op Industrial Advertising Blog at:

Industrial Safety

  • February 10, 2018

Industrial safety is important for all employees on a daily basis and working in an area without safety awareness may result in serious bodily harm or possibly even death. Industrial safety is a key factor in running a company and there are many aspects to consider when providing overall safety for your employees. You must ensure that employees have special equipment and procedures to ensure eye safety, ear safety, head protection, fire prevention and respiratory protection. Here are ways to ensure you (or your employees) are protected in each of these areas.

Eye Safety – Any injury to the eye can be very serious and possibly cause permanent eye damage to the victim. It is important to make sure your eyes are covered at all times by wearing goggles or other forms of eyewear. Make sure the goggles you are wearing provide protection around the sides of your eyes as well, otherwise flying debris may come in through the side and puncture your eye.

Ear Safety – Ear safety is important because without it, our ear drums would be severely damaged from the loud noises constantly occurring in the workplace. Ear plugs and ear muffs are the most common forms of ear protection, however there are other alternatives as well, such as disposable hearing bands. By wearing these pieces of equipment, you are not only protecting yourself from loud noises, but also from flying debris which may enter the ear and possibly cause infection.

Head Protection – Protecting your head is easy and can end up saving you a lot of pain if an unwanted situation does occur. Wearing protective head gear can be as simple as putting on a helmet or hard hat before entering a location where there may be falling objects. Head injuries may result in brain damage, but you can significantly decrease the chance of serious injury by wearing head protection.

Fire Prevention – Working in an industrial area means that there is always a possibility that a fire may occur. If a situation like this arises, you will want to be prepared and the best way to do so is by having a fire extinguisher on hand at all tomes. Fire extinguishers are the best way to eliminate or control fires until the fire department arrives.

Respiratory Protection – Working in an area in which the air is constantly filled with pollutants can be dangerous and may ultimately result in serious respiratory problems for individuals working in these areas. A simple way to protect yourself from poor air quality is to wear a respiratory mask when working in these areas. Wearing a face mask can greatly decrease your chances of suffering from respiratory problems in the future.

Other Safety Wear – Other forms of safety wear which are critical in industrial areas include work boots and gloves. These are important in areas which you will have hands-on contact with dangerous equipment or areas where you may possibly drop the equipment onto your feet.

It is important to research and follow all safety rules when working in an industrial area. Everything can change in a split second and you want to ensure you are as prepared as possible for any situation which may arise.

Sentence Summary: This article discusses safety issues regarding industrial companies and ways to ensure the safety of individuals working in these areas. Safety equipment and safety wear are also discussed.