The Crucial Need For Innovation In The Field Of Industrial Marketing

  • April 23, 2018

By Conrad Bailey

If your company manufactures or sells industrial supplies, equipment or machinery, and you are the person responsible for sales, then undoubtedly, you know how competitive the industrial marketplace has become over the last few years – especially on a global scale. Because of this, the need to gain competitive advantages through profitable marketing innovation is greater today than ever before. A company can no longer ignore innovation if it expects to gain or maintain its competitive edge in the marketplace.

What Is Marketing Innovation?

Marketing innovation is when a company creates or discovers a unique way of promoting their products, not necessarily through an entirely new channel or medium, but certainly different
nonetheless. In many cases, marketing innovation can result from the integration of several existing resources and tools that can be utilized to help a company reach their target market in a more cost effective manner.

Marketing innovation does not just happen. It must be connected to competitive issues the company faces in the marketplace. It is these issues that impact a company’s bottom line as much as anything else, and if not addressed, through marketing innovation, it will spread like cancer eating away, piece by piece an organization’s existence.

Marketing innovation can only happen in an entrepreneurial climate which allows a person to unleash their creativity and spawn new ideas and strategic methods to reach their target audience. The task could be as simple as designing a more client centered Web site, or re-think pay-per-click strategies, or perhaps even re-define an entire marketing campaign.

The Mind Of A Marketing Innovator

In general, there is one path every marketing innovator takes, and it all starts with skepticism, a natural reaction when entering the unknown. Soon after skepticism follows enthusiasm because with focused effort you start to see the potential of your new marketing strategy. Thus, you excitedly start to put your plan into action. However, as weeks and perhaps months go by you start to realize that your idea will take more time and money than you initially expected…

You press on but still see no visible results. You begin to question if it’s worth it. You feel like giving up. It is at this point you have reached the dark night of the marketing innovator. At this stage is when most people give up on their new marketing plan. They take their losses and just move on in hopes of creating another, more profitable strategy. Ironically, they usually but unknowingly will return to the same path of resistance, and once again give up on their ideas only to find “better ones.”

In contrast, the marketing innovator that stays focused on his or her plan, despite the dark nights, will often start to see pay offs and thus, push further ahead. Even the slightest payoffs will significantly shift an innovator’s thoughts from despair to thinking it’s not a bad idea after all. The success itself is the driving force that will guide an innovator forward with more motivational energy than at any other point on the path of innovation.

The Co-op Industrial Advertising Network

One example of marketing innovation is the Co-Op Industrial Advertising Network which I partially created with the assistance of, a Global Industrial Supply Directory. Together, we’ve designed an innovative but yet practical lead generation program for manufacturers and suppliers of industrial products. Moreover, the entire program is free.

The Co-Op Industrial Advertising Network is a Web based industrial marketing program which was founded on the principle that generating pre-qualified sales opportunities for your company is more important than generating traffic to your Web site. The Co-Op Industrial Advertising Network does generate traffic, but emphasis is primarily on increasing sales opportunities for members.

What makes the Co-Op Industrial Advertising Network unique is you don’t have to offer or share any ad space on your Web site. The reason is because we create for each member a fully optimized Presell page which is hosted by us and accessible across our entire network by utilizing an in-house linking system. Therefore, members automatically share traffic and sales opportunities with one another in a completely effortless manner – and without exchanging ads. It is a very effective and popular coop advertising program.

Some Last Words About Marketing Innovation

Don’t wait for innovative marketing opportunities to arise – create them. To do that you must leave behind specialized thinking when it comes to marketing, which traps you in a rut mode. You must determine you are ready for marketing innovation and focus on how you can reach your target audience more productively. You should expect and be prepared for obstacles to arise within the marketplace as well as within yourself. Remember, the greatest and most memorable marketing accomplishments were due to someone taking a big risk. With proper research and various testing of different ideas, you can eliminate most and sometimes even all of the risk and prosper substantially.

About The Author

Conrad Bailey is co-founder and vice president of, and author of the popular Co-Op Industrial Advertising Blog at:

The Global Industrial Valves Market

  • April 14, 2018

Over the years, the industrial valve market around the world has witnessed a sky-rocketing growth. According to a recent report conducted, the global industrial valves market accounted for 65 Billion USD in 2015 and is expected to reach USD 88.4 Billion by 2021.

When we talk about industrial valves, we are referring to gate valves, butterfly valves, ball, check and globe valves. India has the largest number of butterfly valve exporters. The market for industrial valves is huge. Some of the industries which need industrial valves all the time are oil & gas, chemical, power, water & wastewater and other applications. The global industrial valves market is expected to grow at a CAGR (Compounded Annual Growth Rate) of around 5.3% between 2016 and 2021.

Industrial valves are used to control the flow of liquids and gases through the pipeline. The size of valve specific and is related to the volume of fluids that expected to flow through it. These valves can be operated manually or automatically. The liquids and gasses industry is hazardous and any mishap leads to environmental degradation and delay in operations.

The growth of the industrial valves market can be attributed to the increasing demand in industries such as oil and gas and water. Furthermore, expanding industrial infrastructure in emerging markets such as Brazil, India and China are increasing offshore oil and gas projects, improved safety and reduced operating cost are some of the major factors that have accelerated the growth of this market. This is the sole reason a great number of butterfly valve manufacturers in India and swing check valve manufacturer are emerging.

As of now, the market is facing no threats or challenges. However, in the future, there is a possibility of a price war to occur among vendors and the government due to the strict regulations and policies. All these things can pose a challenge to market growth. This fact may hamper the market growth over years to come. Nonetheless, rising demand of energy from all sectors across the world is expected to open up new growth opportunities in near future.

The main types of industrial valves are gate valve, butterfly valve, ball valve, check valve and globe valve. The ball valves segment was registered for over 20% revenue in 2015. Ball valves are primarily used for flow control and situations where tight shut-off is required.

There are no two thoughts about the fact that the industrial valve market is growing at a rapid pace due to the increasing energy demand in developing countries such as India, China and Asia-Pacific region. There are several production projects planned in regions such as West Africa and Brazil. West Africa and Brazil are some of the major regions for offshore oil and gas investments.

The 5 basic types of valves

Industrial valves find application in a large number of industries such as oil & gas, power and chemical. Depending on the application, the valve is installed.

In this blog, we will discuss the 5 basic types of valves and their application. You can easily find these valves with industrial valve manufacturers.

‘Gate Valves: Gate valves are designed to operate fully open or fully closed. Since they operate slowly, they prevent fluid hammer, which is detrimental to piping systems. In a gate valve, very little pressure loss occurs. In the fully closed position, gate valves provide a positive seal under pressure. However, under low pressure, light seepage would not be considered abnormal with this kind of valve. In gate valves, there are two main types available, one is resilient gate valves and the other is resilient seated gate valves.

‘Ball valves: Just like gate valves, these also operate fully open or fully closed with any liquid particles that could scratch the balls. Many people use them to throttle clear water. Ball valves have low pressure drops and open and close quickly. They are simple and trouble-free too.

‘Butterfly valves: Butterfly valves operate with a turn. They are generally used to handle large flow of gases or liquids including slurries. They are also very compact relative to flanged gate and ball valves.

‘Globe valves: Globe valves have advantages as well as disadvantages. Like a gate, they close slowly to prevent fluid hammer. You can throttle the flow and they will not leak under low pressure when they are shut off. Flow and pressure control valves as well as hose bibs generally use the globe pattern. The disadvantage of this design is that the “Z” pattern restricts flow more than the gate, ball, or butterfly valves.

‘Plug valves: Like the gate valve, a plug valve has an unobstructed flow, yet requires only a 90 degree turn to open it. It also requires very little headroom. Stem corrosion is minimal because there are no screw threads. Almost all plug valves now are furnished with an elastomer-coated plug and will seal off drip tight. However, plug valves are available in much larger sizes than ball valves and are highly suitable for use in wastewater plants.

Therefore, above are the 5 main types of valves used in most industries.

The Big Deal on Industrial Composting Techniques

  • April 5, 2018

Composting is not entirely limited to a small scale. Industrial techniques abound in as much as residential modes of composting are often appraised and praised for its convenience and simplicity. There are industrial techniques that are larger counterparts of the simple residential techniques, while others employ technology and other methods unknown the the novices of composting. Whichever the method chosen, industrial composting is definitely operating on a large scale and may help a lot of production involving healthy soil.

In-Vessel Method

The in-vessel method, as suggested by its name, involves closed reactors. This is synonymous to closed bin composting method in residential scale, but instead of small bins, we are talking of metal tanks or concrete containers that are herculean in size. As a result, factors such as flow of air and temperature are controlled more effectively.

Some companies also put additional cover layers atop the metal tank or enclosed composting container to ensure complete isolation from external elements. Ventilation and insect infestation are often controlled by layering, constant cleaning and additional aeration processes on the affected layers.

MBS technique

MBS is the acronym for mechanical biological treatment system. It is a facility that helps sort materials using the composting technique. The scientific term for composting, in this case, is anaerobic digestion. This has instant practical applications in helping sort waste from residential abodes as opposed to industrial wastes which may be more hazardous and larger in number. This waste management technique is praised for its ability to help ensure biological safety of the environment.

Sheet Composting

The heap is often the method used for composting, but in the case of sheet composting, it the organix materials are placed directly on the soil you are intending to fertilize. Then it functions as a mulch when it decays there. The common materials used here are alfalfa and mustard. But the only downside is that it can rob off the nitrogen in the soil.

But adding green manure crops like clover can help sustain the lagging nitrogen supply in the roots. Most of the supporters of sheet composting claim that in the long run, this is more effective and able to retain more minerals in the soil than other techniques.

High Fiber Method

Wales invented this high fiber method of industrial composting and with great success so far. It involves rigorous stirring and even distribution of materials all throughout the pile. And then the aeration and surface area of the entire compost pile will improve with this symmetry. The compost pile consists of cardboard, newspapers and other forms of used paper.

It is also well-suited for household composting but then it is currently being performed on a laboratory in Wales for further monitoring. This solution was offered as a way of helping reduce pressure in waste landfills. If paper products are used as a material for composting, excluding the poisonous risk of colored ink, it really has a high potential of success.

ASP Method

ASP or Aerated Static Pile method of composting has both active and passive elements to it. The heap is placed on holed pipings that allow circulation without having to manipulate or turn the entire compost heap, as in other industrial composting techniques.

It completely relies on air for the bulk of the operation, and is extremely helpful for making sure that the passive and active elements are both in play.